In one of our previous articles we stated that the book cover was an essential part of book selling. In addition to this, the title of the book also matters. The catchier the title the more likely you are to attract potential buyers. So let’s read ahead and find out some of the methods and points to consider that contribute to choosing a title.
Yes this is an effective tool that will help transfer all your book title ideas into the real world. This will help breakdown your thoughts into parts so they can be organised into pros and cons.
When brainstorming consider these:
-What is your book about and what message is it trying to send out?
The title should have the correct wording to be able to tell the reader what the book is about without reading what’s on the inside. In today’s generation, people want to be able to consume information quickly, so the simpler and straightforward your title is, the better chances you have of the reader perceiving your book as useful, as it quickly provides the required information.
-The contents of your book
One of the other techniques that can be used on deciding an attention seeking title is to think about what you’ve written about. Are there any specific scenes/stories/objects that appeal to you, especially dialogue? Then why not incorporate it into your title and give the reader a little taster of what’s to come, but also leaves them questioning the possible endings of your book; almost creating a sense of mystery?
-Think about your audience
As an author we have an idea of the type of readers we want to attract but what does your current market research show? Are your audience intrigued by the topic you’ve written about? Can they relate to your characters/groups or ideas? This could also be reflected in your title.
Next, once the brainstorming has been done and we’ve emptied our minds of all the possible titles, it’s time to choose which one will get you the most clicks and reads.
Consider the simplicity of your chosen title. It should contain the correct keywords that best describes the nature of your writing. If the concept comes across as a little too complicated and overly descriptive, you could potentially have to correct other areas of your book to fit the title which could jeopardise the actual purpose of your book. We don’t want to work backwards now.
The impact your title has to leave quite the impression on a reader. For example, alliteration is used to make something memorable, where the first letter of a word repeats itself in a sentence for example Shakespeare’s Love’s Labour’s Lost! Its original yet creative. However, sometimes it can come across as very corny or cliché, which some readers may not appreciate, so be weary of that. Some readers may dislike the idea of being tongue tied therefore won’t remember your book due to a lack of connection with the title.
As stated above, today’s world is all about making information easy to consume, so think about the length of your title. Does it comprise of 5 or less words which is easy to fit onto the spine of your book or easy to read URLs? The idea here is to make it practical enough to fit in a tweet, hash tag on Instagram and other social media platforms. The shorter and simpler the quicker it is to get the word out from a marketing perspective. Anymore that 8 words for a title can become a mouthful.
So continuing with the Do’s and Don’ts of choosing a catchy book title, even though the standard length is no more than five words; books with single word titles can get lost in the sea of books in store and online. There will be too many options with the same title, decreasing your potential chances of being read.
This is also a way to avoid duplicating any other book titles. It’s recommended that a search be done in advance. If a title has been created before look at how popular the author of the book is. If it’s not a well-known individual, then you possibly won’t be over shadowed. In addition to this, if your content is an updated version of what’s out there then go ahead, times are always changing just make sure to convey the year on your cover.
Last but not least is to have an idea of the current trends, controversies, conspiracies out there, so your title doesn’t clash with these events and provide an unintentional message to your readers that may offend.
Overall it’s important to know what your potential audience are thinking, so use social media to your advantage. Book reviews and numbers on the amount of times a book of a similar nature has been listened to or purchased, will give you a benchmark of where you could direct the title of your book to generate sales using the suggested techniques in the article.